I love Go Cat toys, they're always made super well and save for my cats and they have not turned their nose up at any of the selections so far. That said, this one is still their favorite hands down. Something about the texture of the fur and the squishiness gets them crazy - definitely going to grab more in the future :)

My cat managed to get it off the rod. Now we can't find it. Not sure where he hid it. He seems to be grieving. It makes him nuts. He may be addicted to it. Ordering 2 more!

My cats love these, I need to buy in multiples!

My Cats were rescues so they've hunted mice before. This riles up one Cat to extraordinary levels of energy whenever she sees this toy out.
They'll chase after this toy without end, and will continue even if they're tired.

Its significantly more durable than a feather toy, but it'll start shedding if your Cat literally tries to eat it.
My first one broke when one Cat started tugging the toy while the string was wrapped around a table leg.
It doesn't last a tug of war with a 12lb lump of muscle, it'll however survive pretty much anything else.

One thing you need to keep in mind though is that its exceedingly difficult to get a Cat to give up this toy once they catch it.
Go Cat knows what they're doing when they made this attachment.

My very active and teething 4 month old kitten loves this toy but chewed it's head off within the first day of playing with it. Still his favorite toy ever.