I introduced my cat to brushing with this Zoom Groom and it was hit. :) This gently gathers up shedding topcoat and my cat enjoys the way it feels. The product is gentle and flexible as desecibed. The bristles are thick and wide so it is easy to clean out the collected fur. I like that this is 100% silicone so that I can clean it thoroughly without worrying about rusting metal parts or leftover bacteria. This is a great daily brush to use between deeper undercoat groomings.